When creating custom designs, and themes for your daycare’s website, we go through a number of steps.
First we establish your daycare’s Website Requirements. This describes all the features, functions, and content in a general way, and we try to establish what your child care center must have, and what you must allow your customers and parents to do.
oDaycare then does Competitive Survey’s where we examine a number of similar daycares and preschools to establish industry best practices, and then determine what aspects of a daycare website best help you to stand out.
We then create your child care center’s Audience Definition, where we create several persona’s who stand in to represent major user groups for your club’s website. These persona can be extremely useful in understanding user scenarios and usability questions.
Next we list out every piece of content we can think of for a daycare such as yours in our Content Inventory and Organization. This list is used to develop the boiler plate content and set the SEO helper information for each page of your association’s website. It is a comprehensive list of all content on a membership organization web site, though it’s constantly being improved.
User Scenarios come next. We take the persona we created in the Audience Definition and visualize what they might be trying to achieve on your preschool’s website, and plot out what they’d do.
We then write up the Site Map which is a visual representation of your daycare’s website and it’s content broken up into segments.
Based on the content and the Site Map we then develop the Navigational Structure for the site, and create Wireframes which use the Page Schematic to establish the functionality and information presented on each page of the site.
Then we hand this information over to our designers who 'make it look pretty', while meeting the needs of the daycare or child care center involved. There's more to just choosing colors. It's about understanding how your customers are going to USE your site, and making that process work as efficiently as possible for you, and for them.
