What types of phone calls do you recieve in a normal week?
Next week make a log of all the calls you and your employees recieve at the childcare center. You may be surprised by the results.
Keep track of:
- how much time each phone call takes
- what was the subject of the phone call
- did the phone call end in a daycare tour request or a childcare sale
At the end of the week:
- look through your phone calls
- categorize your phone calls
- sales
- waiting list
- facilities questions
- questioned that could be answered in a brochure or website
- personal calls
- sum up the time spent on phone calls
If the majority if your calls are in category 1 and 2 good for you.
On the otherhand if all your calls are in category 3 - 4 you could reap some benefits by beefing up the content of your childcare website or creating a daycare website. Your center's website should answer all the questions a potential parent customer may have. Ok, its not reasonable to answer all the questions, but the site should handle a very high majority of parents questions, leaving the phone calls you really want to recieve as the only ones left to field.
As for category 5, I am not touching that one.
